Join Our Team & Build Your Career
We are a growing global bank that offers a variety of financial services to customers in New York and New Jersey. We are a member of the Hana Financial Group family of companies, one of the largest banking organizations in South Korea.
Why Hana Bank USA?
At Hana Bank USA, National Association, you will work with terrific people and have the opportunity to shine as you grow professionally. We are looking for great people to join us - those who are passionate about their work; strive for excellence in all they do; provide superior customer care; live and work with integrity; and value openness, mutual respect, and teamwork!
We offer employees competitive compensation; a supportive work culture, based on decency and mutual respect; opportunities for learning and career advancement; and comprehensive benefits, including medical, dental and vision care, a 401(k) plan, FSAs, paid time off and pre-tax transit benefits.
Hana Bank USA values diversity and is an Equal Opportunity Employer.
Corporate Strategy & Marketing Associate - NY
Corporate Strategy & Marketing | 309 5th Ave, New York, NY 10016
Full-time / On site
Key Responsibilities
- Prepare and coordinate key materials for internal and executive use, ensuring accuracy, completeness, and timely delivery.
- Assist in the planning and execution of brand, marketing, and communications campaigns.
- Coordinate marketing initiatives for deposit products, loan products, and digital banking services.
- Create content and marketing materials for print, in-branch signage, email newsletters, social media, and the bank’s website.
- Ensure all marketing materials and campaigns comply with banking regulations and internal policies.
- Collaborate with cross-functional teams—including Retail Banking, Lending, Operations, IT, and Compliance—to support product launches, promotions, and strategic initiatives.
- Oversee the selection, ordering, and distribution of branded promotional items for events, branches, and community outreach.
- Support event planning and execution, including grand openings, customer appreciation events, and internal employee activities.
- Track KPIs for all marketing activities and prepare monthly and quarterly performance reports.
- Conduct market research, competitor analysis, and customer insights to inform strategic decisions.
- Provide support for corporate planning processes, including data collection, interdepartmental coordination, and goal tracking.
- Assist with public relations and advertising activities, including gathering materials, coordinating with vendors, and reviewing content.
- Serve as a point of contact for internal teams and external partners as needed.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Exceptional written and verbal communication skills, with the ability to produce clear, professional materials in English.
- Strong analytical skills with experience generating reports, performing ad-hoc data analysis, and using reporting tool.
- Knowledge in digital marketing tools (e.g., Canva, Adobe Illustrator, Google Analytics, Google Tag Manager).
- Understanding of community bank culture and local customer engagement.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
Location: 309 5th Ave, New York, NY 10016
Salary Range for this full-time position: $40,000 to $50,000
To apply, please submit your resume and a cover letter to: careers@hanabank.us.
Hana Bank USA, National Association
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